About

Lady Alice Couture was born from a simple belief: clothing should make you feel something.

Every dress, corset, and silhouette begins with a story—a moment of softness, a flash of drama, a memory that lingers. I’m drawn to a beauty that feels nostalgic and a little haunting: old love letters, worn velvet seats in forgotten theatres, the quiet confidence of a woman who knows exactly who she is. Lady Alice Couture is my way of bringing that world to life.

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Each collection unfolds like a chapter, introducing characters who live between fantasy and reality. They’re romantic, dramatic, imperfect, and powerful—just like real women. I design with them in mind, creating pieces that feel like heirlooms and revelations all at once.

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The aesthetic is soft, dreamy, and baroque-tinged: pastel tones, antique golds, delicate details, and silhouettes that honor the art of the dress. These pieces aren’t made to blend in. They’re made to make you pause. To feel beautiful. To feel seen.

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Lady Alice Couture exists for the woman who dresses with intention—the woman who turns everyday moments into scenes, who finds poetry in her wardrobe, and who isn’t afraid to be the main character in her own story.

At its heart, this brand is a love letter to femininity,